Sadiq Khan - cover story for Total Politics

The new Total Politics magazine is out now with my photograph on the cover and more inside alongside the interview.
We shot last month in London - my first time back 'home' - in Sadiq Khan's office in Tooting.
While Total Politics editor Ben Duckworth carried out the interview, we set up a photographic set in a basement room. We shot a eyes-only-in-focus portrait for the cover at f2.2 and then something more playful for the inside spread.
Antonello Sticca art directed the set with found objects with a slight country but solid feeling: a beautiful old wooden table, a chair, few stands and even an old fashion a teapot ... but you need to grab a copy of the magazine to see more.
Sadiq Khan was very relaxed and happy to be photographed, given us more than the usual 5 minutes, what a relief!

Cover photo, Caroline Lucas for Total Politics mag

The January issue of "Total Politics" magazine is now out for sale, with my photograph of Caroline Lucas on the cover and more featuring inside with her interview. 
I shot the leader of the Green Party inside Portcullis House at Westminster. As usual with a very busy MP, we have a bit of time to set up backdrop and lighting in a little area and then only few moments to shoot their portraits. Caroline Lucas was extremely nice and after taking her portrait we wandered around Portcullis House to take some more natural images and show Total Politics readers a bit more of the settings - strangely in between indoor garden, modern office and classic decor.
The cover design is by Antonello Sticca, currently working on a cool redesign for the whole mag!

Femina mag cover

"Femina" is a weekly Swiss magazine and the image on the cover is part of a shoot we did in my studio in London few months ago.
The theme for the shoot was "Celebration" so the lovely model (Satu from BMA London) played a bit of cards and then had lots of fun with champagne and blowing streamers!
Many thanks to Claire Mazik for the wonderful hair and make up.

A trip down memory lane - DIVA magazine covershoot video

DIVA magazine cover shoot - behind the scene from emma innocenti on Vimeo.

Once upon a time...
...before I started writing this blog, there was a special celebration 150th issue for DIVA magazine...
We invited 150 women of all sizes, shapes and colour to take part in a naked photoshoot to grace the cover of the magazine. It was a way to celebrate real women and the real readers of the magazine who could finally see themselves represented and have the thrill of a real photoshoot.

The planning and organisation was quite manic, and we had no idea how many of the women would turn up at silly o'clock at the Heaven Club, in Central London for a 15th of August early breakfast photo shoot.

We didn't know if we could managed to get them all nice, naked and relaxed, looking at the camera and smiling without catching a single blink.
Also more importantly, without showing private parts or even a single nipple, as they are totally banned (by law) from front covers of magazines!

Well, we made it! Enjoy the video that has just been re-edited for my website and thanks to: Jane, Louise and Eden at Diva magazine; Antonello; Benedetta for the production, Giacomo and Nicky for assisting me, David for the video; the stewards on the day; Heaven & Kinetic for the logistic support and EVERYONE THAT DARED BARE IT ALL! It was fun!