A trip down memory lane - DIVA magazine covershoot video

DIVA magazine cover shoot - behind the scene from emma innocenti on Vimeo.

Once upon a time...
...before I started writing this blog, there was a special celebration 150th issue for DIVA magazine...
We invited 150 women of all sizes, shapes and colour to take part in a naked photoshoot to grace the cover of the magazine. It was a way to celebrate real women and the real readers of the magazine who could finally see themselves represented and have the thrill of a real photoshoot.

The planning and organisation was quite manic, and we had no idea how many of the women would turn up at silly o'clock at the Heaven Club, in Central London for a 15th of August early breakfast photo shoot.

We didn't know if we could managed to get them all nice, naked and relaxed, looking at the camera and smiling without catching a single blink.
Also more importantly, without showing private parts or even a single nipple, as they are totally banned (by law) from front covers of magazines!

Well, we made it! Enjoy the video that has just been re-edited for my website and thanks to: Jane, Louise and Eden at Diva magazine; Antonello; Benedetta for the production, Giacomo and Nicky for assisting me, David for the video; the stewards on the day; Heaven & Kinetic for the logistic support and EVERYONE THAT DARED BARE IT ALL! It was fun!