I love my crane - new buy from videographer in Florence

Strange title? Yes. I never thought I could describe a piece of film equipment that way, but it's true.

I have just upgraded from a cobra crane jib to the Kessler crane KC8 for our fitness advert shoot in Stazione Lepolda Firenze.

Wow it really is a great piece of kit. The difference from my old one is massive. For such a lightweight and portable crane the smooth flowing floating shots look awesome. Production value goes through the roof when creatively used crane shots are employed. With some careful practice you don’t need to hire a specialized operator and bust the budget.